Compare Web 1.0 with Web 2.0

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WEB 1.0 was mostly static, read only and one way.  Web 1.0 was considerably informational and typically not dynamic user-generated content.  The majority of the early web was developed by technically proficient people.   The layout of web pages was based on tables to position content, GIF images and other elements.

Web 1.0 is also characterized by:

• A general time-line from 1991 - 2000.
• Directory search tools (such as Yahoo! Directory)
• No direct link to readers
• Mostly one-way communication
• Limited authorship of articles
• Slow connections limited most sites to lots of text with small graphics
• Limited or no advertising on most sites

WEB 2.0 - the most significant difference is internet users have increased exponentially.  Secondly, improvements in technology allowed faster access to information.  The Dot Com Crash in 2000, beginning with the AOL Time Warner merger,  revealed the reasons why successful websites were able to survive the market crash -interactivity, personalization and customization.   In Web 2.0 anyone can contribute, produce content and create links between people and conversations. Information is shared through the "read-write" Web (two way communication) allowing more interaction between users and websites.  In addition, websites, browsers, search results, etc are personalized and tailored toward an individuals' interests.

Comparable Web 2.0 attributes include:

• Emerging around 2004 and continuing to the present
• Single-level searches through the use of tags on any entity (such as an article, pic, or video)
• Users personalize profiles
• Multi-level communications between websites and users, such as podcasts and automatic feeds
• Collaborative articles using blogs and wikis
• High-speed connections promote use of intense graphics, movies, and streaming videos  
• Any site easily monetized through tools such as Google Adsense, Squidoo, and Amazon Affiliate Program
• Entertainment of all kinds ranging from Flash games and music to video calls from people all around the world. 

In spite of the pressure to commercialize the web, prioritize traffic, collect taxes, promote paid memberships, etc., both Web 1.0 and Web 2.0 share a common characteristic in that their use was and is overwhelmingly free.